Rolf Hoffmann joined Amgen Europe GmbH in 2004 as senior vice president of Amgen Europe. In 2005, he assumed responsibility for all commercial operations outside the United States and Canada and was named senior vice president of Amgen International Commercial Operations. In 2009, he assumed additional responsibility for commercializing Amgen products in Japan.

Hoffmann has a wealth of international management experience gained over 25 years in the pharmaceutical industry. Before joining Amgen, he was chief executive of Lilly Deutschland GmbH and managing director for Lilly Pharma Holding. He has also held positions at Lilly as president, Latin America Area, and general manager in South Africa and Sub-Saharan Africa.

He received an MA in English from the University of Koeln in Koeln, Germany, and an MS degree in kinesiology from the Deutsche Sporthochschule, also in Koeln. Hoffmann also received an MBA from the University of North Carolina's Kenan-Flagler Business School in the United States.

Hoffmann is fluent in German and English and conversant in French and Spanish.