Amgen Launches ChemoCoach.com and ``My Cancer Coach'' Contest in Conjunction with Sponsorship of College Hoops Classic Benefiting Coaches vs. Cancer
Contest Provides Cancer Survivors an Opportunity to Say Thank You
THOUSAND OAKS, Calif.--(BUSINESS WIRE)--Nov. 16, 2006--Cancer
survivors now have a unique opportunity to thank their cancer coach --
the spouse, family member or friend who played a crucial role in
helping them through the battle -- through a contest sponsored by
Amgen Oncology. Starting today, cancer patients can nominate their
"cancer coach" at www.ChemoCoach.com by completing and submitting a
Amgen Oncology is supporting the fight against cancer on multiple
fronts including serving as a major sponsor of the College Hoops
Classic benefiting Coaches vs. Cancer. The Classic kicks off the
2006-2007 college basketball season and teams Amgen Oncology with the
National Association of Basketball Coaches (NABC) to raise funds for
the American Cancer Society. The Coaches vs. Cancer program, created
by the NABC and American Cancer Society, has raised more than $25
million to support cancer patients since its inception in 1993.
In conjunction with the sponsorship, Amgen Oncology also recruited
Dick Vitale -- the voice of college basketball -- to help spread the
word about the ChemoCoach(TM) program, a valuable and free resource
for cancer patients and caregivers.
"Check out ChemoCoach.com if you're currently undergoing
chemotherapy or helping a family member or friend through it," said
Vitale. "And if a loved one played a huge role in supporting your
fight with cancer, then nominate them for the My Cancer Coach contest.
All cancer coaches are big time winners but two will receive a trip
for two to New York City and tickets to the final round of next year's
College Hoops Classic."
At www.ChemoCoach.com, visitors can also register to receive an
educational email series, which is a free support program that
delivers small doses of powerful information to help cancer patients
and their caregivers better manage the chemotherapy journey. The site
also acts as the gateway to additional resources and information.
"In addition to doctors and nurses, we know that a cancer coach
can be a well-informed and active member of a cancer patient's support
team," said Cynthia Schwalm, vice president and general manager of
Amgen Oncology. "Through the ChemoCoach program we help patients and
their friends and family members prepare for and manage side effects
of chemotherapy, ask the right questions of their doctors and much
The championship round of this year's College Hoops Classic is
taking place in New York City on November 16th and 17th. Additional
information about the "My Cancer Coach" contest including an official
entry form and a complete list of rules are available at
www.ChemoCoach.com. The entry deadline is February 28, 2007.
Amgen discovers, develops and delivers innovative human
therapeutics. A biotechnology pioneer since 1980, Amgen was one of the
first companies to realize the new science's promise by bringing safe
and effective medicines from lab, to manufacturing plant, to patient.
Amgen therapeutics have changed the practice of medicine, helping
millions of people around the world in the fight against cancer,
kidney disease, rheumatoid arthritis, and other serious illnesses.
With a broad and deep pipeline of potential new medicines, Amgen
remains committed to advancing science to dramatically improve
people's lives. To learn more about our pioneering science and our
vital medicines, visit www.amgen.com.
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Ashleigh Koss, 805-313-6151 (media)